One of the buzzwords I seized while putting Swoop! together was agility. It is an obvious upside to this sort of business plan. This parking space not working out? Move to another. Not selling the beet salad (which I'm still a little sore about)? Make the rest of the beets into chips. The way we exist in this space is perfect for change.
There is, however, a trade-off. You have to give up some of your stability in exchange for that sort of agility. When a customer wants to find your product, there is a little more doing involved to track you down. A brick and mortar is generally glued to a concept. The upside is that if that concept is successful; if everything is executed well consistently, it works and customers know exactly where to find you. You don't have to juggle a hundred locations and be as concerned about what sells at one location or another.
We're discussing the laying down of some roots, in several possible forms. But in the mean time, we're happy to be making and maintaining some more solid and on-going partnerships. Some are new, and we'll hopefully be able to put some flesh on the bones for you soon. Some feel as old and worn in as your favorite pair of jeans.
If you've spoken to me in the last four months for more than two minutes concurrently, you've probably heard me gush about Dinin' Hall. We love Dinin' Hall. Eliza and Tim are awesome. Dinin' Hall and by extension the property at 400 W. Rich, with its collection of artists and artisans are, in my opinion, great for Columbus. There is ownership and responsibility shown for the city that radiates from there. I hear that even the mayor was sighted taking in the scene at the market recently. It's becoming a community hub. We enjoy partnering with all of the trucks and carts that we pair with there; some standouts being The Green Meanie (I'm gonna start a petition to bring back that sandwich), Crepes a la cart and recently Lac Viet, who's lamb pho is one of the most amazing dishes in Columbus.
We're proud to support them, and happy that they support us. Through the cooler months, we'll probably be at Dinin' Hall quite a bit. We might be doing as much eating as cooking, but if you wanna stop by and grab a table... there's a really great chance that you'll enjoy something special.
Check out our schedule at www.swoopfood.com. We really wanna know what you think. Feedback!
Learn more about Dinin' Hall and see what vendors are there at www.dininhall.com
Please, please, PLEASE eat the lamb pho from the cart or http://www.lacvietfoods.com. Please.
Go to http://www.greenmeaniefoodtruck.com and tell Keith and Janka to bring back the Green Meanie or I can't be held responsible for my actions.
Finally support a dinin' hall favorite and a great crepes cooker http://www.facebook.com/pages/Crepes-A-La-Carte/309005385776843
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