Wednesday, May 1, 2013

Second star to the right, and straight on til' morning.

Wow...  high expectations set in the title here folks!

Sometimes something just feels... right.  We've been working...  and working and working on it.  The winter was...  To be honest, the winter was sort of a disaster!

Plumbing...  Fail!
Generator... Fail!
Propane tanks... Fail!
Plumbing...  are you kidding me...  DOUBLE FAIL!

All along, we've been toying around with new ideas and recipes, finding our voice and plotting a course.  We stuck out the winter, hoping to stay connected.  It was lean, but we worked doubles and occasionally triples to stay afloat, all the time looking toward a spring full of possibility and a new direction that seemed to elude description.

When spring finally arrived...

Car accident... fail!

There have been good things too!

     We've developed awesome new relationships with amazing new folks, like those at Seventh Son Brewery.  It's stupendous to meet people with like minds and aesthetics; folks that want to give you something awesome and handmade but are still willing to introduce you to any good thing they find!  The product that we've all been waiting for from "The Son" is finally here, and it's completely worth the wait!   We think it's way more than the Bar of the Moment, but heck...  if they're talking' bout ya...  http://www.columbusalive.com/content/stories/2013/05/02/beer-review-does-the-bar-of-the-moment-seventh-sons-beer-live-up-to-the-hype.html

     There's an exciting pairing with a new partner, Rosa Huff from Crepes A la Carte.  This partnership strengthens both of our businesses and gives us a chance to focus on what it is we feel we do best;  Feed you.  Rosa is helping us cross the i's...  dot the t's and giving us a chance, we all hope, to do that for a long time to come and hopefully, bring you MUCH bigger and better things.

     You might have heard about our new product line, PRESS, a super simple, but high quality spin on a pressed sandwich using what we believe to be the best focaccia around, from Perzoot italian foods.  Matt Swint is a genius who's bread baking and comedic timing are both impeccable!  It's still creeping along a bit, making an appearance here and there, but there will be a full rollout soon!
See?  So very special!

     Through the Crepes brand, we've gotten a chance to Swoop! you up at brunch too, every Sunday at the Hills Market downtown from 9am - 2pm spinning some of the crepes a swoop kinda way and bringing what we believe is the best french toast a man (or lady) can get.  It's as much Creme Brûlée as it is french toast, but any way you pitch it, it's special.

      Hello Worthington, food trucks bid you hello!  We've spun up our very own food pod, Sharon Square Food Arcade (take a second, like it on Facebook to stay up to date) which we're staffing with some of the best, most fun food in town!

     The good news is that the team seems to have found that new direction we were looking for, and we hope it excites you as much as it does us!  We've been working to test new recipes and the results are stellar so far.

Oh...  Swoop! has corn dogs!  Or...  do they!
     Swoop! will no longer be "the slider truck", though we will maintain a couple of sliders as options, because... well, they're good and people like them.  But we'll be forging new territory as we turn our focus toward street food from around the world.  We'll show you a Swoop! corn dog after a spin through north africa.

Falafel?  Scmalafel!
     We worked today on a falafel we think is unlike anything you've ever tasted; packed with fresh, bright flavors and a dose of sweet crab.   It's composition is as spare and clean as our new Logo, a benefit of another new relationship with an amazing new designer, Belinda Tran.

Oh, and lest we forget... we still Got Tot's!

We hope you'll join us at our relaunch paaaaartay @ Seventh Son Brewery next Friday, May 10 and excuse any bumps as we shake the rust off and tack to our new course.  Come Celebrate the #returnofthetots!

Need something awesome to draw the eye to your business?
www.belindatranonline.com

Learn Seventh Son and all of the heroic things they've been doing.  With beer.
                                                                                    http://seventhsonbrewing.com/

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